Pricing
Holding out for a higher rent: what the vacancy actually costs
An owner turns down $1,200 on day one to chase $1,500. Here is the month-by-month arithmetic, and the date after which holding out can no longer pay off.
Read itWritten for people who actually lease units
Pricing arguments, wasted showings, feedback nobody gives honestly, owners who go quiet for two months. These are the parts of the job that cost real money and that nobody writes about.
Showings
The feedback nobody gives you at a showing
Prospects rarely say what they really think while standing in front of you. Why on-the-spot answers are courtesy rather than information, and what changes an hour later.
Read itShowings
Rental open houses: stop showing one person at a time
Five separate viewings of the same unit can cost most of a working day. The same five in one window cost about two hours.
Read itNegotiation
Ask for the offer: the habit rentals never picked up
Sales agents ask what a place is worth to a buyer without thinking. Rental agents almost never do, and lose tenants over a number nobody said out loud.
Read itPricing
You are pricing against units you have never walked through
Two apartments can match on every line of a listing and still be worth two hundred dollars apart. The people who know why just toured yours.
Read itOwners
The two-month conversation with the owner
An owner asks why their unit is still empty and hears, for the first time, that everyone thought it was overpriced. The problem was the eight weeks of silence.
Read it